UX & Product Designer · Bogotá, Colombia
Crafting meaningful digital experiences through research-driven strategy, AI-augmented workflows, and thoughtful interaction design.
The MVP that sparked a Cannes Lions Grand Prix. Digitizing 425,000 neighborhood stores across Latin America, and then building an entire delivery platform from scratch for El Salvador.
What if your friends were the algorithm? A social recommendations concept for Mercado Libre's streaming platform, designed in 6 days for an internal UX Challenge.
A research-driven approach to digital estate planning. Designed the end-to-end beneficiary flow using AI-assisted research synthesis and rapid prototyping.
Companies I've worked with
Mercado Libre
AB InBev
El Tiempo
Haptica
Bogotá, Colombia
About
I'm Manuel Acero, a UX and Product Designer based in Bogotá, Colombia. I combine deep user research with AI-augmented workflows to deliver faster, more informed design decisions, with a focus on turning complex systems into intuitive experiences.
I leverage AI tools throughout my design process: synthetic research analysis, rapid ideation, content generation and usability prediction, always keeping human judgment and empathy at the center of every decision.
With experience across fintech, media, and global e-commerce platforms like Mercado Libre and AB InBev, I bring a research-first, technology-forward approach to every project. As a UX designer in Colombia, I work with local and international teams, available for remote collaboration globally.
Currently available for new projects and collaborations. Diseñador UX disponible para proyectos en Colombia y Latinoamérica.
Design Expertise